Say Cheese Logic Puzzle: Rules and How to Play

This page covers the physical Say Cheese logic puzzle sold by Project Genius in the US and Eureka as Ah!Ha Say Cheese in Europe. It is a one-player rolling puzzle with 50 challenges. It is not the Roblox story, the Gamewright Quick Pics dice game, or the 40-level mouse maze sold on Steam and console stores.

It is also not the Logic Roots Say Cheese multiplication game. That is a 2–4 player math game. The search results mix the two because the names and mouse theme overlap.

The printed challenge book is part of the box. The exact number of loose cheese blocks is not stated on either product page. A demonstration video shows later challenges using four or five blocks, with different-sized pieces, so do not assume the box contains a fixed set of five identical cubes.

1. 1
   Choose a challenge from the booklet. The later challenges use more blocks and different board configurations.
2. 2
   Arrange the cheese blocks to match the challenge picture.
3. 3
   Check that every mouse starts tails-up (its back or butt facing you), not already face-up.
4. 4
   Confirm the move limit printed with the challenge. The limit is part of the puzzle, not a suggested time.
5. 5
   Start with the first legal roll and count each roll as one move.

The publisher’s instruction is short: move the blocks by rolling into any adjacent space. A move is one block rolling from its square into a neighboring square. The cube turns over as it rolls, so the face pointing upward changes. That is how a mouse can move from tails-up to face-up without leaving the board.

• One block, one square. Do not push a stack or slide a block through multiple spaces in one move.
• Empty landing space. The target square must be available. A block already occupying it stops the roll.
• Face check after the roll. Look at the mouse on the new top face. The goal is about the top face, not the block’s position alone.
• Edge warning. A player demonstration warns that turning a mouse’s back to the board edge can make the face difficult or impossible to turn up in the remaining moves. Treat that as practical advice, not a printed rule.

The run succeeds when every mouse is face-up (snout-up) within the challenge’s listed move count. Position alone is not enough. If you use all the moves and any mouse is still tails-up, the challenge is not solved; return to the starting arrangement and try a different sequence.

1. 1
   Finish a roll and check the full board.
2. 2
   If any mouse is still tails-up, keep rolling while legal moves and moves remain.
3. 3
   If the move count runs out or the board reaches a dead end, reset the pictured starting arrangement.
4. 4
   If you need a solution, use the answer section in the challenge booklet or the publisher’s product-solution lookup for that edition.

Do not count a move that only repositions a correctly oriented mouse away from its final square as progress. Late challenges often require planning several rolls ahead, especially when the center mouse or a larger block limits the available landing spaces.

Both editions list 50 challenges from easy to hard. The Eureka product page labels four levels, 1 through 4. The exact challenge numbering and the number of blocks used per challenge can differ between editions, so use the booklet that came in your box rather than borrowing a sequence from another copy.

A player demonstration describes a 3 × 3 play field. The publisher pages do not state the board dimensions, so treat 3 × 3 as a demonstration detail. The same video shows early challenges with one to three blocks and later challenges with four or five, including larger and smaller pieces. Those counts are examples from the demonstrated copy, not a complete component list.

These are observations from a recorded play session, not publisher instructions. They are useful starting points when a challenge stalls.

• Give the center mouse room. The player demonstration estimates that a centrally placed mouse needs at least five rolls to finish face-up. Start that block early instead of leaving it for the last move.
• Keep the butt away from the edge. A mouse whose back faces the outer boundary can be difficult to turn over because the needed roll direction is blocked. Leave a return square on the inside.
• Keep a lane open. Late puzzles use several blocks; a block that looks solved can block the only landing space another mouse needs. Plan the last three rolls before you make the first one.
• Reset earlier. Once two orientations are wrong and the move count is nearly gone, a clean restart is faster than improvising rolls that cannot finish every mouse.

The US Project Genius page listed $19.99 at the time of research. Eureka listed €19.95 with article 473546. A third-party Learning Post listing showed a higher $23.99 price and Sold Out status; that is a retailer snapshot, not a publisher-wide availability statement.

Check the edition named on your box before buying a replacement or looking up a solution. The Project Genius and Eureka pages describe the same one-player, 50-challenge mechanic, but neither page states that every component, printing, or retail relationship is identical.